Website Redesign
2026-10-29
- Reference
- PROP-001
- Valid until
- 2026-11-19
Thank you for the conversation last week. This proposal sets out what I understood the problem to be, what I would deliver, what it costs and how long it takes so you have everything needed to make a decision in one document.
The problem
Your current site was built for a different stage of the business. It loads slowly on mobile, the messaging no longer matches what you sell, and visitors are leaving before they reach a contact form.
Goals & success measures
- Cut mobile load time to under 2 seconds
- Increase enquiry form submissions by 30% within 90 days
- Give your team the ability to edit pages without a developer
Approach
- Phase 1 Discovery audit the current site, interview your team, agree the messaging
- Phase 2 Design wireframes, then visual design for every key page
- Phase 3 Build responsive front-end, CMS integration, analytics
- Phase 4 Launch testing, migration, redirects, training session
Scope & deliverables
| Deliverable | Investment |
|---|---|
| UX audit & wireframes Current-site audit and page-level wireframes | $900 |
| Visual design Home, services, about, contact and one template page | $2,000 |
| Front-end build Responsive build, CMS integration, forms | $2,800 |
| Launch & training QA, migration, redirects, 1-hour team walkthrough | $600 |
Not included
- Copywriting and photography
- Ongoing hosting and maintenance
- Paid advertising or SEO campaigns
Anything outside this list can be added as a separate quote it is excluded here so both sides know exactly what this price covers.
Timeline
6โ8 weeks from kickoff, assuming feedback within 3 working days at each review point. A shared schedule is agreed in week one.
Investment
| Amount | |
|---|---|
| Subtotal | $6,300 |
Optional add-ons, available at any point:
| Add-on | Price |
|---|---|
| Copywriting Up to 5 pages of on-brand copy | $900 |
| Monthly maintenance Updates, backups and support | $250 |
Payment schedule
| Stage | When | Amount |
|---|---|---|
| Deposit | On signature, before work starts | $2,520 (40%) |
| Design approval | When designs are signed off | $1,890 (30%) |
| Launch | On delivery | $1,890 (30%) |
Terms
- The price above is fixed for the scope described and valid until the date shown.
- Three rounds of revisions are included per deliverable; further rounds are billed at the standard hourly rate.
- Invoices are due within 14 days. Late invoices accrue interest at 4% per month.
- Work pauses if an invoice is more than 14 days overdue, and the timeline moves by the same number of days.
About me
I have spent the last several years doing exactly this kind of work for businesses at your stage, and I work directly with you there is no account manager between us.
Next steps
If this looks right, reply to approve and I will send the agreement and an invoice for the deposit. Kickoff can be scheduled within a week of signature.
Client approval
Date: ______________
Service provider
Date: ______________